Discover Wonderland, Japan!

Discover Wonderland, Japan! Ancient traditions, colorful subcultures,
innovative technology and everything in-between,
there’s just so much to discover
in the wonderland of Japan.

STORE

Noren’s boutique products range from classic souvenirs to rare and unusual gifts,
connecting visitors to the endlessly captivating stories of the different regions of Japan.

OUR BRAND

  • のレン NOREN

    Noren
    Unravel the story of past, present and future Japan through Noren’s diverse range of authentic products.
  • ジャパノラマ JAPANORAMA

    Japanorama
    Rediscover Wonderland Japan.
  • 和紋 WAMON

    Wamon
    Japan distilled. We present to you Japan’s unique tradition and culture shaped by each of the four seasons as they unroll through the spectacular natural environment.

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MOVIE

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NEWS

  • 2017.12.08 |

    (日本語) 【Discover Japan 1月号にのレンMURO神楽坂店の情報が掲載されました】

    Sorry, this entry is only available in Japanese.

    more
  • 2017.10.24 |

    New opening! NOREN MURO KAGURAZAKA

    【Heads up! New Opening】 We will open a new store, ‘NOREN MURO Kagurazaka’, dedicated to fermented […]

    more
  • 2017.10.02 |

    Heads up! Today’s New Opening

    【Heads up! Today’s New Opening】 NOREN KIX T2 opened at KANSAI INTERNATIONAL AIRPORT TERMINAL 2 on 1st Oc […]

    more

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