Discover Wonderland, Japan!

Discover Wonderland, Japan! Ancient traditions, colorful subcultures,
innovative technology and everything in-between,
there’s just so much to discover
in the wonderland of Japan.

STORE

Noren’s boutique products range from classic souvenirs to rare and unusual gifts,
connecting visitors to the endlessly captivating stories of the different regions of Japan.

OUR BRAND

  • のレン NOREN

    Noren
    Unravel the story of past, present and future Japan through Noren’s diverse range of authentic products.
  • ジャパノラマ JAPANORAMA

    Japanorama
    Rediscover Wonderland Japan.
  • 和紋 WAMON

    Wamon
    Japan distilled. We present to you Japan’s unique tradition and culture shaped by each of the four seasons as they unroll through the spectacular natural environment.

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NEWS

  • 2017.08.04 |

    (日本語) のレン 目黒店 リニューアルオープン

    Sorry, this entry is only available in Japanese.

    more
  • 2017.07.14 |

    (日本語) アトレ新浦安に のレン POP UP STORE が期間限定出店中

    Sorry, this entry is only available in Japanese.

    more
  • 2017.06.28 |

    渋谷ヒカリエに期間限定POP UP STORE がオープン

    2017年7月1日(土)〜8月15日(火)の期間、 渋谷ヒカリエにて期間限定催事 「のレン POP UP STORE」を開催致します。 これから迎える夏に向けて、浴衣や着物に合うアクセサリーや髪留め、 柄や文様に想いが込 […]

    more

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