Discover Wonderland, Japan!

OUR BRAND

のレン / NOREN
のレン / NOREN

Ancient traditions, colorful subcultures, innovative technology and everything in-between,
there’s just so much to discover in the wonderland of Japan.
Noren’s boutique products range from classic souvenirs to rare and unusual gifts,
connecting visitors to the endlessly captivating stories of the different regions of Japan.

ジャパノラマ / JAPANORAMA
ジャパノラマ / JAPANORAMA

Rediscover Wonderland Japan
Distilling our regional kaleidoscope of scenery and culture
into a series of panoramic art snapshots,
Japanorama captures the wonder you experience when you travel to Japan.
Journey with us from North to South and experience the many sights,
sounds and tastes of this diverse set of islands through our designs.
Each scene tells a story of a place, a people and a time.

和紋 / WAMON
和紋 / WAMON

Japan’s tradition and
culture is deeply influnced by its seasons and scenery.
Each product distills an element of that unique influence,
from concept to creation, to tell the ancient story of Japan.