I made a Noren original furoshiki bag set recommended for the first furoshiki bag!

Hello, this is Sakaguchi from Noren.

I made a "furoshiki bag set" that combines retro flower furoshiki and furoshiki patches, which are original fabrics of Ren, in order to give people who are unfamiliar with furoshiki a chance to use furoshiki!

Furoshiki is a piece of cloth that is wrapped and tied. It's a simple tool, but it has many uses.

Recently, furoshiki has been re-evaluated around the world in the context of eco-sustainability. I think it's full of charm.

At Ren, we wanted you to use furoshiki on a daily basis, so we created a set of furoshiki bags.

In this blog, I would like to write about the history of furoshiki and the background of how furoshiki has taken root in Japan.

In the Ashikaga period (Muromachi period), when daimyo (feudal lords) took a bath, they would wrap their clothes in a flat wrap with dyed family crests on it and sit on it after taking a bath. It is said that it came to be called "Furoshiki" as a mat for a bath because it was black.

It was during the Edo period that it spread as a wrapping tool that is still used today.

Until around the middle of the Edo period, when entering a sento, men wore a fundoshi and women wore a yumonji (loincloth-shaped underwear). .

At the same time, the furoshiki that peddlers in historical dramas carry on their backs was born around this time, and fukusa, which is used to wrap small items, was also developed.

The other day, I was able to participate in the furoshiki maker Yamada Textile's exhibition, and I was able to hear about the situation surrounding furoshiki.

Among them, the point that remained in my mind was

・Sustainable

・Japanese style wrapping

・HOWTO videos

Keywords around here are particularly memorable.

To elaborate on each

It seems that furoshiki has attracted attention from an ecological point of view, triggered by the introduction of a charge for plastic shopping bags. Looking back on those days, I have the impression that the number of people buying eco-bags has increased rapidly.

At that time, furoshiki, the original eco bag, was re-evaluated.

Like eco-bags, they can be used repeatedly, and if they are made of cotton or polyester, they are easy to wash.

This is also related to the aforementioned sustainability, but it seems that the number of cases where furoshiki is used for gift wrapping by sweets and food manufacturers has increased recently.

It seems that there is a movement to consider the environment by wrapping with furoshiki as a wrapping instead of wrapping paper, because garbage will inevitably come out when wrapping with paper wrapping paper. Another reason is that the recipient of the gift is happy because it can be used for other purposes as it is.

I heard about this as an initiative of the furoshiki brand Musumi, and I think it is a case of successfully utilizing the current technologies of SNS and video.

At Musumi, it seems that content that introduces how to use furoshiki and how to wrap it in an easy-to-understand video is popular.

There is no doubt that furoshiki is a convenient tool, but I think the hurdle for beginners is whether or not they can use it properly, so I think we can give them a push by supporting them with videos. thought.

Of course, I am happy that furoshiki is being reconsidered as an eco-friendly and sustainable tool, but I would like it if you could pay attention to the Japanese concept of furoshiki and the Japanese system that is common to Japanese-style rooms and cushions. We believe that you can discover the charm of deep furoshiki.

Let's compare Japanese clothing (kimono) and western clothing, and furoshiki and bags.

Western clothes and bags are tailored according to the object (body or thing) to wrap.

Tailor-made suits are a typical example.

It can be said that the Western idea is to prepare tools for this purpose.

On the other hand, kimono and furoshiki are a system of wrapping without limiting the size of the wrapping.

In contrast to the West, which prepares 100 variations of tools according to body shape and purpose, the characteristic of the Japanese concept is that a single furoshiki or kimono has 100 hidden uses.

It can be said that it is a system that is completed by the involvement of people who use tools.

Furoshiki, like dressing, requires practice, and I think it is a magical tool that can bring out the potential of the tool infinitely depending on the user.

The hands of those who actually use furoshiki on a regular basis

When you look at it, it's smooth and beautiful like a magician.

I think it's good to have special tools and live a convenient life, but I feel that this way of thinking is leading to mass production and mass consumption.
By rethinking the existence of furoshiki, which has infinite possibilities depending on our ingenuity, if we can live comfortably with few things, we will be able to create a truly rich and sustainable world. I don't think so.

It is difficult to say that the Japanese values ​​and cultural background of furoshiki have been inherited by Japanese people living in the present age.

At Noren, we would like to spread Japanese values ​​and culture, which can be said to be the wisdom of our predecessors, not only overseas, but also to the modern Japanese who have become westernized.

Against this background, we first proposed a furoshiki bag so that you can easily incorporate furoshiki into your life.

You can buy it from Amazon, so please buy it.